Persoon achter winkelwagen

How loyal is your consumer?

Panel insight’s consumer research of the buying and using of wet wipes within the Netherlands shows how wet wipes are truly a commodity product. A mere 3% of wet wipes sold are bought as an impulse buy. Nearly 60% of buyers purchase wet wipes when the current stock runs low. Were you aware that 40% of our respondents without children only decide upon which brand they’ll buy once they’re in the store.

 

We’d gladly help you select your ideal assortment to accommodate your customer. Please contact us; we’re eager to help you.

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