Persoon achter winkelwagen

How loyal is your consumer?

Panel insight’s consumer research of the buying and using of wet wipes within the Netherlands shows how wet wipes are truly a commodity product. A mere 3% of wet wipes sold are bought as an impulse buy. Nearly 60% of buyers purchase wet wipes when the current stock runs low. Were you aware that 40% of our respondents without children only decide upon which brand they’ll buy once they’re in the store.


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