Market Insights


Codi Group is intimately familiar with the European market for wet wipes. We bring a great store of knowledge to the table with regard to the dynamics in the wipes market. We also have insights and research at our disposal that shows what it is that influences consumers, and what they consider relevant.

Were you aware, for example, that in the Netherlands wet wipes are used to a significant degree to clean iPads, TVs and smartphones?

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Know your consumer

Know your consumer, and you’ll know which concepts sell best. In close collaboration with consumer panels in various countries, we create insights that aid us in formulating the right proposition for any market or sales channel. These insights lie at the heart of the winning propositions we develop for our clients. Consecutively, we help you make the translation from these insights into a custom-tailored advice for your market and sales channel.


Owing to desk research, store checking and years of expertise, Codi Group possesses a clear vision of the future of wet wipes in Europe. Our knowledge of the market is both broad as well as deep. Moreover, we fully employ the use of our labs, our R&D department and independent consumer tests. This enables us to offer tangible propositions to our clients and their consumers. Everything focuses at developing a profitable proposition.

Consumer test panels

We gain valuable information from consumer test panels. These panels allow us to eliminate all subjective elements that may occur within our product propositions. We are better able to judge which propositions are promising ones, and which are not. Eventually, this leads to a better product. That is a good thing for consumers and it brings value to your product.